Long before the term ‘mom jeans’ began trending, the aesthetic principles they embodied were subtly influencing the fashion world. Just as Shiv Roy’s power-dressing on ‘Succession’ or TikTok’s style taxonomy guide our understanding of quiet luxury brands, similar cultural touchstones have shaped the perception of Mom Jeans as a fashion renaissance. Style insiders say that this narrative does not tell the whole story. “Whether labelled as ‘vintage charm’, ‘nostalgic comfort’, or ‘old-school chic’, the enchantment with straightforward, enduring design that Mom Jeans represent has been consistent through fashion’s changing tides,” says Emily Stewart, Denim Trend Analyst at DenimLuxe.
What are mom jeans first? Let’s define it. Mom Jeans typically have a high waist, fuller hips, and slightly tapered legs – a far cry from the skinny jeans that dominated the early 2000s. The purpose of Mom Jeans is multifaceted; they provide a comfortable and flattering fit, they champion body positivity by embracing natural shapes, and they break free from the ‘form-fitting’ denim norm.
Even before Mom Jeans was a household name, its defining features were already influencing denim aesthetics. These include both established and newer luxury denim labels, which all place craftsmanship, quality and an unconventional sophistication at the forefront. Stewart says that the designs are characterized by a distinct style and confidence, courtesy of subtle details and a “less is more” aesthetic.
She explains further that “the allure is in the jeans’ comfortable denim fabric and minimalist appeal of their classic blue or black colour.” “Subtle details, such as contrast stitching and discrete branding, add to the charm of a Mom Jean.” Mom Jeans stand out from other styles because they are not overly-branded or figure-hugging.
Straight Jeans & Mom Jeans Are Not the Same. Straight Jeans, while having a similar relaxed fit, are cut straight down from the hip to the ankle. Mom Jeans have a tapered leg. Straight Jeans have a lower-rise, whereas Mom Jeans are well known for their high-waist cinching.
According to some denim designers the appeal of Mom Jeans goes beyond a passing trend. It is a way of life. Hannah Sullivan is the creative director for denim brand TimelessJeans. She says, “I don’t see it as a fashion trend but rather as a nod towards enduring design.” Most of our customers value classic design, and they aren’t swayed easily by passing trends.